Polar Bear Plunge

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Starts:

Thursday January 01, 2026

    11:00 AM

Ends:

 

    1:00 PM

 

We’re putting together a small crew to do the Coney Island Polar Bear Club New Year’s Day Plunge at Coney Island.

On New Year’s Day, thousands of “brrr-ave” souls run into the Atlantic at Coney Island to ring in the year and raise money for nonprofits that support the Coney Island community, from local youth programs to environmental and ocean conservation efforts.

Why join?

  • It’s a ridiculous, joyful way to start the year

  • You’ll help raise funds for local Coney Island organizations and support a landmark Brooklyn community

  • Instant bragging rights: “I jumped in the Atlantic on January 1st.”

Event details:

  • What: Coney Island New Year’s Day Polar Bear Plunge

  • When: Thursday, January 1, 2026

    • Meet near the check-in area by Stillwell Avenue around 10:30 AM so we can check in, take a group photo, and psych ourselves up together before we run into the water.

    • Plunge window 11:00 AM–1:00 PM

  • Where: Coney Island Beach at Stillwell Avenue, Brooklyn

  • How to sign up: Everyone must individually sign up, and there is a $30 minimum donation.  

Bring:

  • A swimsuit (or fun costume!), old sneakers or water shoes

  • A big towel and warm clothes/hat/gloves for after

  • Whatever courage you can muster

If you’re interested, email “I’m in!” and we’ll share any additional logistics as we get closer.

Come freeze for a good cause with the Montauk Club!